It is common to be suspicious of such pervasive algorithms today. A generalized attitude of distrust is not justified, but a prudent awareness is reasonable. The essay points out that the mathematical nature of the algorithms in question is uneven and that therefore the trust accorded to them in social, political and legal terms is differentiated. The limited mathematical details can be briefly scrolled through without affecting the overall understanding.
Keywords: Algorithms, Google Bombing, Backlink, Machine Learning, Artificial Neural Networks.
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